Leave Room For The Good
Maui Moisture was a newly launched haircare brand when they came to us. In addition to social posts, they needed an overall global platform and brand launch video. Their main point of difference is in the formulation. Instead of starting every bottle with chemically treated water, they start with pure aloe juice. As well, this line is free of dyes, sulphates, parabens, and animal testing.
We came up with the platform “Leave Room For The Good”. This allowed us to speak on a functional level - taking out the bad things in the product allows more room for good, wholesome, lush ingredients. On an inspiration level, this allowed us to to talk to a health conscious consumer, because in life, when you get rid of the bad and negative in your life, you leave more room for everything good.