After a recent entry into the US market, CIBC looked to us to create a dynamic digital campaign to launch their new high interest savings account. Playing off the account’s name “agility” we created engaging line art animations. These animations focused on “money moments” that our audience could relate to. We created multiple :30s, :15s, and :06s videos, digital out-of-home, and web banners.
Art Directors: Carolyn Shaw and Neil Domingues
Copywriter: Sabrina Christo