Creative Director – Art Direction + Design
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KLM Discover Your Roots

Art Direction, Digital

KLM Discovering Your Roots Yulenka's Story

Connecting with your heritage can help you understand who you are as a person. We created a campaign encouraging millennials to “Discover Their Roots”. We took a young Indian-Canadian woman back to Mumbai to surprise and reconnect with her 82-year old grandfather and to learn his secret family recipes. From the surprise-reveal itself, to intimate moments in the kitchen, to the exotic sights and sounds of Mumbai, we captured the perfect mix of heartstrings and wanderlust.

Social and pre-roll

Social and pre-roll